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Wiley Publishing, Inc. This book is part of a family of premium-quality Sybex books, all of which are written by outstanding authors who combine practical experience with a gift for teaching.

Sybex was founded in From the paper we print on to the authors we work with, our goal is to bring you the best books available. I hope you see all that reflected in these pages. Feel free to let me know what you think about this or any other Sybex book by sending me an email at nedde wiley. Customer feedback is critical to our efforts at Sybex. Acknowledgments Were it not for the love, patience, and support of my family, it would be impossible to write this book and hold down a few full-time jobs, advise three companies, write a blog, and travel the world evangelizing the awesomeness of data.

My wife Jennie is my biggest cheerleader and counsel, and for that I shall remain in debt to her for several lifetimes. In approximately three and a half years I have written , words in my blog posts, and the readers of my blog have written , words in comments! Their engagement means the world to me and motivates me to make each blog post better than the last.

It is impossible to thank each person, so on their behalf let me thank three: Ned Kumar, Rick Curtis, and Joe Teixeira. As the song goes, I get by with a little help from my friends… in the last few years I have benefited from the help of two dear friends in particular.

Bryan Eisenberg, the author of Always Be Testing, has consistently shared life lessons about this business and helped a ton with my own journey.

Mitch Joel, the author of Six Pixels of Separation, has helped me become a better public speaker and, as if that were not enough, connected me with anyone worth connecting to! Thanks, guys. They make the world a better place, and I feel blessed that the money raised by my books helps me be a small part of their mission. Last, but not least, my fantastic team at Wiley. This book was written and published at a pace that would drive mere mortals crazy, but not them. They worked harder than I did, they pushed deadlines and me!

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Free Download We Are in a Book! Free Download Web Analytics 2. You can also freely print the book. If you want to read online the Web Analytics 2.